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<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Hi David<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>As always your postings serve to stir
thought. I have pondered your comments and Adrian’s’ original
message for some time trying to work out exactly what I wanted to say (if
anything) and have decided that I do want, and need to reply in the hope that
the questions that you posed receive the discussion they deserve. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>My first thought is that I am not
convinced that there is any such thing as an “Oz” brand of CP –
it is different in many ways to the North American model but that too is heterogeneous
and it is too simplistic to think of it as a single orientation – many of
us (my self included) fall into this trap of homogenisation. But back to Oz –
there are distinct differences in orientation, belief, priorities etc across
and within the various states and so the notion of a single form of Australian
CP is misleading. (I don’t think that this is what <st1:City w:st="on"><st1:place
w:st="on">Adrian</st1:place></st1:City> intended to suggest though). It raises
the importance of language and the perceptions that are created as a function
of the terminology employed. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Your wider, and in my view more important
questions, relate to the fact that we are at times all players in promoting a
particular reality or knowledge. It is interesting that education has embraced
so fully the terminology of the marketing guru’s and that we are expected
to support this ideology. We even promote it through the material we teach, the
books we set, the agendas we fail to challenge. Incidentally there is a parallel
debate at the moment in Australian politics about the ‘values’ we
promote and teach in our schools – Howard is on the record as condemning the
left wing ideologies that some academics promote without recognising that his
own agenda establishes and endorses a set of values that exclude or marginalise
members of the Australian community. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Promoting the cultural dominance of one
particular set of beliefs over another in a domestic or an international market
is questionable and can only result in a ‘one size fits all’ that
serves the interests of no-one. It is far more important to celebrate the
diverse interpretations of CP nationally and internationally and to engage in more
frequent debate that challenges the proponents of these various iterations to become
the best practitioner/researcher/person he or she can be. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Perhaps this is too idealistic though??? <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Thank you for making me think<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>dawn<o:p></o:p></span></font></p>
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<p class=MsoNormal><b><font size=2 face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><font
size=2 face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'>
commpsych-bounces@lists.curtin.edu.au
[mailto:commpsych-bounces@lists.curtin.edu.au] <b><span style='font-weight:
bold'>On Behalf Of </span></b>David Fryer<br>
<b><span style='font-weight:bold'>Sent:</span></b> 12 March 2007 18:42<br>
<b><span style='font-weight:bold'>To:</span></b> commpsych@lists.curtin.edu.au<br>
<b><span style='font-weight:bold'>Subject:</span></b> [Commpsych] "the Oz
CP brand"</span></font><span lang=EN-US><o:p></o:p></span></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<div id=idOWAReplyText15372>
<div>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Perhaps it was a throwaway or tongue in cheek comment
but the suggestion that "It is important to get the Oz CP brand out
there", stimulates lots of interesting critical questions.
Everyone will no doubt think of different ones but here are some which occur to
me:</span></font><o:p></o:p></p>
</div>
<div>
<ul type=disc>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l0 level1 lfo1'><font size=2 face=Arial><span style='font-size:
10.0pt;font-family:Arial'>What is imported ideologically, from
where, with what implications for whom by referring to an Oz or any
other 'brand' of community psychology?</span></font><o:p></o:p></li>
</ul>
</div>
<div>
<ul type=disc>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l0 level1 lfo1'><font size=2 face=Arial><span style='font-size:
10.0pt;font-family:Arial'>Is it really an attraction of an
international conference for some that it is an international market place
for selling their brand of CP? </span></font><o:p></o:p></li>
</ul>
</div>
<ul type=disc>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l0 level1 lfo1'><font size=2 face=Arial><span style='font-size:
10.0pt;font-family:Arial'>Which are the biggest selling 'national
brands' (the 'Coca Cola' and 'Pepsi Cola') of CP?</span></font><o:p></o:p></li>
</ul>
<div>
<ul type=disc>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l0 level1 lfo1'><font size=2 face=Arial><span style='font-size:
10.0pt;font-family:Arial'>How are these 'brand leaders' of CP
marketed?</span></font><o:p></o:p></li>
</ul>
</div>
<div>
<ul type=disc>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l0 level1 lfo1'><font size=2 face=Arial><span style='font-size:
10.0pt;font-family:Arial'>What are the implications for the 'local brands'
of CP (the 'Irn bru')</span></font><o:p></o:p></li>
</ul>
</div>
<div>
<ul type=disc>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l0 level1 lfo1'><font size=2 face=Arial><span style='font-size:
10.0pt;font-family:Arial'>Who are the international jet setting members of
the Boards of Directors of the leading brands of CP, how did they get
there and why are they often men? </span></font><o:p></o:p></li>
</ul>
</div>
<div>
<ul type=disc>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l0 level1 lfo1'><font size=2 face=Arial><span style='font-size:
10.0pt;font-family:Arial'>Who are the stays at home producers and
'consumers' of the 'brand', why do they stay there and why are they often
women? </span></font><o:p></o:p></li>
</ul>
</div>
<div>
<ul type=disc>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l0 level1 lfo1'><font size=2 face=Arial><span style='font-size:
10.0pt;font-family:Arial'>Is there just one "Oz CP
brand"? Is the Victoria 'brand' the same as the Notre Dame
'brand' by virtue of both being geographically based in Australia? Is
there a Head Office?</span></font><o:p></o:p></li>
</ul>
</div>
<div>
<ul type=disc>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l0 level1 lfo1'><font size=2 face=Arial><span style='font-size:
10.0pt;font-family:Arial'>What makes something an 'Oz brand' of CP? If one
learns community psychology in the USA but teaches it in Australia,
does that make it an Oz or a US brand?</span></font><o:p></o:p></li>
</ul>
</div>
<div>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Most interestingly, as community psychologists, how should
we position ourselves with regard to exhortations to 'grow the business',
'incentivise knowledge transfer activities', 'develop . . markets for our
intellectual assets' and embrace 'corporate marketing' as a "drivers
of growth"? (all phrases taken from a policy document recently
adopted by my own University)? Shouldn't we be alert to, and resist, such
governmentality in case it leads us to come to regard, present and
police our own community psychology theory and practice in terms of
discourses ideologically incompatible with community psychology? </span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>David</span></font><o:p></o:p></p>
</div>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<div class=MsoNormal align=center style='text-align:center'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>
<hr size=2 width="100%" align=center tabIndex=-1>
</span></font></div>
<p class=MsoNormal style='margin-bottom:12.0pt'><b><font size=2 face=Tahoma><span
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><font
size=2 face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma'>
commpsych-bounces@lists.curtin.edu.au on behalf of Adrian Fisher<br>
<b><span style='font-weight:bold'>Sent:</span></b> Sun 11/03/2007 23:48<br>
<b><span style='font-weight:bold'>To:</span></b> commpsych@lists.curtin.edu.au<br>
<b><span style='font-weight:bold'>Subject:</span></b> [Commpsych] Lisbon 2008</span></font><o:p></o:p></p>
</div>
<div>
<p><font size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Dear
list members</span></font><o:p></o:p></p>
<p><font size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Just
a quick reminder of Lisbon 2008, the Second International Community Psychology
Conference, a long way off but save your pennies.</span></font> <font size=2
face=Arial><span style='font-size:10.0pt;font-family:Arial'>The website is
under construction, but some basic information is available at www.2iccp.com</span></font><o:p></o:p></p>
<p><font size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>I
note the great work that Grace Pretty has done as College Chair to negotiate
with APS to be allowed to be sponsors of the conference. It is important to get
the Oz CP brand out there.</span></font><o:p></o:p></p>
<p><font size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Grace
and I are on the Organising Committee and Chris Sonn is on the Scientific
Committee.</span></font><o:p></o:p></p>
<p><font size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'>Regards…adrian</span></font><o:p></o:p></p>
<p><a name=""><font size=2 face=Arial><span lang=EN-US style='font-size:10.0pt;
font-family:Arial'>Adrian Fisher PhD</span></font></a><font size=2 face=Arial><span
lang=EN-US style='font-size:10.0pt;font-family:Arial'><o:p></o:p></span></font></p>
<p><font size=2 face=Arial><span lang=EN-US style='font-size:10.0pt;font-family:
Arial'>Associate Professor<o:p></o:p></span></font></p>
<p><font size=2 face=Arial><span lang=EN-US style='font-size:10.0pt;font-family:
Arial'>School of Psychology<o:p></o:p></span></font></p>
<p><font size=2 face=Arial><span lang=EN-US style='font-size:10.0pt;font-family:
Arial'>Victoria University -- Footscray Park<o:p></o:p></span></font></p>
<p><font size=2 face=Arial><span lang=EN-US style='font-size:10.0pt;font-family:
Arial'>PO Box 14428<o:p></o:p></span></font></p>
<p><font size=2 face=Arial><span lang=EN-US style='font-size:10.0pt;font-family:
Arial'>Melbourne VIC 8001<o:p></o:p></span></font></p>
<p><font size=2 face=Arial><span lang=EN-US style='font-size:10.0pt;font-family:
Arial'>Australia<o:p></o:p></span></font></p>
<p><font size=2 face=Arial><span lang=EN-US style='font-size:10.0pt;font-family:
Arial'> <o:p></o:p></span></font></p>
<p><font size=2 face=Arial><span lang=EN-US style='font-size:10.0pt;font-family:
Arial'>PH: +613-9919-5221<o:p></o:p></span></font></p>
<p><font size=2 face=Arial><span lang=EN-US style='font-size:10.0pt;font-family:
Arial'>Fax: +613-9919-4324<o:p></o:p></span></font></p>
<p><font size=2 face=Arial><span lang=EN-US style='font-size:10.0pt;font-family:
Arial'>www.staff.vu.edu.au/commpsych<o:p></o:p></span></font></p>
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